E-Academy of Gold Bridge Business School·EMBA classic course

[Introduction]
The classic EMBA courses of Gold Bridge Business School include Enterprise Strategy, Marketing Iron Army, Brand building and Brand Management, Team Building, Product Thinking, Equity Design and Salary Incentive, Business Model and Profit Model, Budget Management and Tax Planning, Legal Affairs and Compliance, Investment and Financing, Capital Operation, Transformation and Upgrading, etc., which are personally taught by Dr. Yang Junping, President of Gold Bridge Business School and Chairman of Gold Bridge Capital, so that pure business classics can be exposed in a short period of time.
 
Curriculum Design

Modular	Course	Key Points	Time(2021)
Introduction	Course guide	1. What kind of course is this? What is the goal? We should make use of the fragmented time for business people to learn modern enterprise management knowledge, master modern enterprise management tools, create modern enterprise system and achieve their career dreams.	Opening
		2. What do learners need to learn? Emphasizes the comprehensive and systematic learning of modern management knowledge, while most of other online courses are fresh routines, self-evident that the training courses are not comprehensive, systematic and closed-loop.
		3. Learning methods of this course. Use fragmented time to learn online, live + record, audio + video
The strategy and orientation of small and medium-sized enterprises	Lecture 1: Small and Micro enterprises' C-position Strategy	What is strategy	January 4
		Does small business need strategy
		How to make a strategy and its elements
		How to implement, adjust and control the strategy.
	Lecture 2: the planning of brand strategy and the cultivation of managers' brand awareness	Manager's brand awareness	January 11
		Brand story design (justification, impression, favor, product relevance)
		Creating the main advertising slogan
	Lecture 3: the cost thinking of managers	The development of managers' cost consciousness the cultivation of financial thinking of managers	January 18
	Lecture 4: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	January 25
		Financial hot spots
		Hot search news
How to build a marketing iron army	Lecture 5:Sales Recognition	The importance of Sales Recognition	February 1
		It is the rule to sell things and get the money back
	Lecture 6: How to build a marketing iron army	what is marketing iron army	February 8
		How to set goals, chase the process, get the results
	Lecture 7: How to fission marketing iron army	the basic conditions for marketing iron army fission	February 15
		methods and steps for marketing iron army fission
	Lecture 8: How to carry out precision marketing	program  of  precision marketing	February 22
		Common methods of Internet marketing
	Lecture 9: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	February 29
		Financial hot spots
		Hot search news
Brand building and brand management	Lecture 10: Branding and maintenance	How to build a corporate brand	March 7
		How to maintain the brand image
	Lecture 11: Brand strategy	The development process and elements of the brand strategy	March 14
		How to formulate and implement brand strategy for small and medium-sized enterprises
Team-building	Lecture 12: How to build a leadership team	The principle of selecting leadership team members	March 21
		How to manage the members of leadership team effectively
		How to divide and collaborate among leadership team members
		Success and failure cases
	Lecture 13: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	March 28
		Financial hot spots
		Hot search news
	Lecture 14: Copy high-quality managers	The importance of talent replication	April 4
		How to copy high-quality managers
	Lecture 15: Process Management	management: process & result	April 11
		I say, you listen/ I do, you look/ you do, I look/ you say, I listen
		Establishment of horse racing mechanism
	Lecture 16: How to lead a team	How can you find the right person	April 18
		How to do a good job of retaining, using, educating people
	Lecture 17: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	April 25
		Financial hot spots
		Hot search news
Product thinking	Lecture 18: Product thinking	What is the connection between product thinking, product and brand	May 2
		The characteristics of product's life cycle
	Lecture 19:Principle of Product naming	The name is strategy	May 9
		Product naming considerations
		Case study: The width and depth of the portfolio
	Lecture 20: Products that cause strong reaction	What kind of products that can cause strong reaction	May 16
		How can you create products that can cause strong reaction
	Lecture 21: Product thinking	Establish dimension of the product iteration	May 23
		How to do product iteration and upgrade
	Lecture 22: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	May 30
		Financial hot spots
		Hot search news
Equity design and compensation incentive	Lecture 23: Design of equity incentive system	the design of equity incentive	June  6
		the design of Incentive object, incentive quantity, incentive index
		Incentive control and constraint mechanism
	Lecture 24: Design of performance appraisal system for all employees	Overview of performance appraisal: Several main assessment methods	June  13
		How to let assessment be landed truly
		The linkage of performance appraisal and salary
	Lecture 25: performance appraisal	The connection and difference between department assessment and all staff assessment	June  20
		How the business unit designs performance appraisals
		How functional department designs performance appraisals
		The relationship between department performance appraisal and company strategy implementation
	Lecture 26: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	June  27
		Financial hot spots
		Hot search news
Management structure	Lecture 27: Scientific establishment of functional departments	How to plan the depth and width of department management authority	July 4
		Coordination between functional departments and business departments
	Lecture 28: Organization structure design	The design of a flat organizational structure	July 9
		A few basic principles for designing a flat organizational structure
Business model and profit model	Lecture 29: Business model	What is a business model	July 16
	Lecture 30: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	July 23
		Financial hot spots
		Hot search news
	Lecture 31: How to design a business model	How SMEs design business models	July 30
	Lecture 32: Profit model design process	What is the profit model	August 6
		Design methods of different profit models
Budget management and tax planning	Lecture 33: Comprehensive budget management	How to make a comprehensive budget for SMEs	August 13
		What kind of business needs a comprehensive budget
		How will the overall budget be implemented
	Lecture 34: Financial risk and risk control	Prevention methods of financial risks for SMEs	August 20
		Where are the main financial risks faced by SMEs
		A general method for designing risk control systems
	Lecture 35: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	August 27
		Financial hot spots
		Hot search news
	Lecture 36: Cost management and control	How to do a good job in cost management	September 3
		the standard and factors of cost control
		the design and implementation of cost management and control
	Lecture 37:	The difference between tax planning, tax avoidance, tax evasion	September 10
		Common methods of tax planning and case interpretation
Corporate legal affairs and compliance management	Lecture 38: Avoidance of Contract Risk	Common risks of enterprise economic contract practice	September 17
		common risks of enterprise labor contract practice
		How to avoid the economic contract and labor contract risk of enterprises
	Lecture 39:	Interpretation of hot topics and policies	September 24
		Financial hot spots
		Hot search news
	Lecture 40: Legal risk prevention	The Importance of Intellectual Property	October 1
		How to prevent the risk of intellectual Property of SMEs
		Intellectual property case interpretation
	Lecture 42: Legal Counsel	SMEs need more legal management awareness	October 8
		How to cultivate and establish the awareness of legal and compliant operation of SMEs
Investment, financing and capital operation	Lecture 42: Corporate finance	Is corporate finance really hard for SMEs	October 15
		How to design financing strategies
		Common financing methods and channels, case study
	Lecture 43: Write business plan	The role and composition of business plan	October 22
		How to write a business plan that will impress others
		Notes for business plan roadshow
	Lecture 44: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	October 29
		Financial hot spots
		Hot search news
	Lecture 45: Investment project demonstration	The flow of business investment projects	November 5
		How to verify the value of investment projects
		Several demonstration methods for the feasibility of enterprise investment
	Lecture 46: listing of a company	Introduction to domestic and foreign capital markets	November 12
		Domestic listing policy process and requirements
		Good interpretation in Science and Technology Innovation Board, New Three Board
	Lecture 47: Enterprise merger and reorganization practice	Analysis on the mixed reform of state-owned enterprises	November 19
		Matters needing attention before and after merger and acquisition
		People, assets, business and culture integration
		Case study
	Lecture 48: Interpretation of hot topics and policies of the Month	Interpretation of hot topics and policies	November 26
		Financial hot spots
		Hot search news
Transformation and upgrading	Lecture 49: Internet + and digital transformation of traditional enterprises	why transform and upgrade	December 3
		Industrial direction of transformation and upgrading
		Methods and implementation steps of transformation and upgrading
	Lecture 50: Tactical Choice of overtaking on a curve and overtaking on a lane change	the difference between overtaking on a curve and overtaking on a lane change	December 10
		Design and implementation of overtaking on a curve in competitive curve
		Design and implementation of overtaking on a lane change in enterprise competition

 
[Course Features]
1. Systematic
2. Practical
3. Timeliness

[Rights and Interests of students]
1. Offline education, think tank consulting and venture capital, project library, case library and alumni are connected seamlessly.
2. Local offline learning centers have been established one after another, and your circle of friends and alumni has been established.
 
[Enrollment Target]
Entrepreneurs / Senior Executives / Middle and senior cadres of various financial institutions / Government officials

[Course Fee]
Single Course: 9.9 / person
Course Package: 99 / person.
Annual Card: 999 / person