E-Academy of Gold Bridge Business School·EMBA classic course



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[Introduction]
The classic EMBA courses of Gold Bridge Business School include Enterprise Strategy, Marketing Iron Army, Brand building and Brand Management, Team Building, Product Thinking, Equity Design and Salary Incentive, Business Model and Profit Model, Budget Management and Tax Planning, Legal Affairs and Compliance, Investment and Financing, Capital Operation, Transformation and Upgrading, etc., which are personally taught by Dr. Yang Junping, President of Gold Bridge Business School and Chairman of Gold Bridge Capital, so that pure business classics can be exposed in a short period of time.
 
Curriculum Design

Modular

Course

Key Points

Time(2021)

Introduction
 

Course guide
1. What kind of course is this? What is the goal? We should make use of the fragmented time for business people to learn modern enterprise management knowledge, master modern enterprise management tools, create modern enterprise system and achieve their career dreams.
Opening
2. What do learners need to learn?
Emphasizes the comprehensive and systematic learning of modern management knowledge, while most of other online courses are fresh routines, self-evident that the training courses are not comprehensive, systematic and closed-loop.
3. Learning methods of this course. Use fragmented time to learn online, live + record, audio + video
The strategy and orientation of small and medium-sized enterprises
Lecture 1: Small and Micro enterprises' C-position Strategy
What is strategy January 4
Does small business need strategy
How to make a strategy and its elements
How to implement, adjust and control the strategy.
Lecture 2: the planning of brand strategy and the cultivation of managers' brand awareness
 
Manager's brand awareness January 11

Brand story design (justification, impression, favor, product relevance)
 
Creating the main advertising slogan

Lecture 3: the cost thinking of managers
 

The development of managers' cost consciousness

the cultivation of financial thinking of managers
January 18
Lecture 4: Interpretation of hot topics and policies of the Month Interpretation of hot topics and policies January 25
Financial hot spots
Hot search news
How to build a marketing iron army Lecture 5:Sales Recognition The importance of Sales Recognition February 1
It is the rule to sell things and get the money back
Lecture 6:
How to build a marketing iron army
what is marketing iron army February 8
How to set goals, chase the process, get the results
Lecture 7:
How to fission marketing iron army
the basic conditions for marketing iron army fission February 15
methods and steps for marketing iron army fission
Lecture 8: How to carry out precision marketing program  of  precision marketing February 22
Common methods of Internet marketing
Lecture 9: Interpretation of hot topics and policies of the Month Interpretation of hot topics and policies February 29
Financial hot spots
Hot search news
Brand building and brand management Lecture 10: Branding and maintenance How to build a corporate brand March 7
How to maintain the brand image
Lecture 11: Brand strategy The development process and elements of the brand strategy March 14
 
How to formulate and implement brand strategy for small and medium-sized enterprises
Team-building
 
Lecture 12: How to build a leadership team The principle of selecting leadership team members March 21
How to manage the members of leadership team effectively
How to divide and collaborate among leadership team members
Success and failure cases
Lecture 13:
Interpretation of hot topics and policies of the Month
Interpretation of hot topics and policies March 28
Financial hot spots
Hot search news
Lecture 14: Copy high-quality managers The importance of talent replication April 4
How to copy high-quality managers
Lecture 15: Process Management management: process & result April 11
I say, you listen/ I do, you look/ you do, I look/ you say, I listen
Establishment of horse racing mechanism
Lecture 16:
How to lead a team
How can you find the right person April 18
How to do a good job of retaining, using, educating people

Lecture 17: Interpretation of hot topics and policies of the Month
 
Interpretation of hot topics and policies April 25
Financial hot spots
Hot search news
Product thinking Lecture 18: Product thinking What is the connection between product thinking, product and brand May 2
The characteristics of product's life cycle
Lecture 19:Principle of Product naming The name is strategy May 9
Product naming considerations
Case study: The width and depth of the portfolio
Lecture 20: Products that cause strong reaction What kind of products that can cause strong reaction May 16
How can you create products that can cause strong reaction
Lecture 21:
Product thinking
Establish dimension of the product iteration May 23
How to do product iteration and upgrade
Lecture 22:
Interpretation of hot topics and policies of the Month
Interpretation of hot topics and policies May 30
Financial hot spots
Hot search news
Equity design and compensation incentive Lecture 23: Design of equity incentive system the design of equity incentive June  6 
the design of Incentive object, incentive quantity, incentive index
Incentive control and constraint mechanism
Lecture 24: Design of performance appraisal system for all employees Overview of performance appraisal: Several main assessment methods June  13 
How to let assessment be landed truly
The linkage of performance appraisal and salary
Lecture 25: performance appraisal The connection and difference between department assessment and all staff assessment June  20 
How the business unit designs performance appraisals
How functional department designs performance appraisals
The relationship between department performance appraisal and company strategy implementation
Lecture 26:
Interpretation of hot topics and policies of the Month
Interpretation of hot topics and policies June  27 
Financial hot spots
Hot search news
Management structure Lecture 27: Scientific establishment of functional departments How to plan the depth and width of department management authority July 4 
Coordination between functional departments and business departments
Lecture 28: Organization structure design The design of a flat organizational structure July 9 
A few basic principles for designing a flat organizational structure
Business model and profit model Lecture 29:
Business model
What is a business model July 16 
Lecture 30:
Interpretation of hot topics and policies of the Month
Interpretation of hot topics and policies July 23 
Financial hot spots
Hot search news
Lecture 31:
How to design a business model
How SMEs design business models July 30 
Lecture 32: Profit model design process What is the profit model August 6
Design methods of different profit models
Budget management and tax planning Lecture 33: Comprehensive budget management How to make a comprehensive budget for SMEs August 13 
What kind of business needs a comprehensive budget
How will the overall budget be implemented
Lecture 34: Financial risk and risk control Prevention methods of financial risks for SMEs August 20
Where are the main financial risks faced by SMEs
A general method for designing risk control systems
Lecture 35:
Interpretation of hot topics and policies of the Month
Interpretation of hot topics and policies August 27
Financial hot spots
Hot search news
Lecture 36: Cost management and control How to do a good job in cost management September 3 
the standard and factors of cost control
the design and implementation of cost management and control
Lecture 37: The difference between tax planning, tax avoidance, tax evasion September 10
Common methods of tax planning and case interpretation
Corporate legal affairs and compliance management Lecture 38: Avoidance of Contract Risk Common risks of enterprise economic contract practice September 17
common risks of enterprise labor contract practice
How to avoid the economic contract and labor contract risk of enterprises
Lecture 39: Interpretation of hot topics and policies September 24
Financial hot spots
Hot search news
Lecture 40: Legal risk prevention The Importance of Intellectual Property October 1
How to prevent the risk of intellectual Property of SMEs
Intellectual property case interpretation
Lecture 42: Legal Counsel SMEs need more legal management awareness October 8
How to cultivate and establish the awareness of legal and compliant operation of SMEs
Investment, financing and capital operation Lecture 42: Corporate finance Is corporate finance really hard for SMEs October 15
How to design financing strategies
Common financing methods and channels, case study
Lecture 43: Write business plan The role and composition of business plan October 22
How to write a business plan that will impress others
Notes for business plan roadshow
Lecture 44:
Interpretation of hot topics and policies of the Month
Interpretation of hot topics and policies October 29
Financial hot spots
Hot search news
Lecture 45: Investment project demonstration The flow of business investment projects November 5
How to verify the value of investment projects
Several demonstration methods for the feasibility of enterprise investment
Lecture 46: listing of a company Introduction to domestic and foreign capital markets November 12
Domestic listing policy process and requirements
Good interpretation in Science and Technology Innovation Board, New Three Board
Lecture 47: Enterprise merger and reorganization practice Analysis on the mixed reform of state-owned enterprises November 19
Matters needing attention before and after merger and acquisition
People, assets, business and culture integration
Case study
Lecture 48:
Interpretation of hot topics and policies of the Month
Interpretation of hot topics and policies November 26
Financial hot spots
Hot search news
Transformation and upgrading Lecture 49:
Internet + and digital transformation of traditional enterprises
why transform and upgrade December 3
Industrial direction of transformation and upgrading
Methods and implementation steps of transformation and upgrading
Lecture 50:
Tactical Choice of overtaking on a curve and overtaking on a lane change
the difference between overtaking on a curve and overtaking on a lane change December 10
Design and implementation of overtaking on a curve in competitive curve
Design and implementation of overtaking on a lane change in enterprise competition
 
 
[Course Features]
1. Systematic
2. Practical
3. Timeliness

[Rights and Interests of students]
1. Offline education, think tank consulting and venture capital, project library, case library and alumni are connected seamlessly.
2. Local offline learning centers have been established one after another, and your circle of friends and alumni has been established.
 
[Enrollment Target]
Entrepreneurs / Senior Executives / Middle and senior cadres of various financial institutions / Government officials

[Course Fee]
Single Course: 9.9 / person
Course Package: 99 / person.
Annual Card: 999 / person
Pubdate:2021-01-07 14:14  Source:未知