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Modular |
Course |
Key Points |
Time(2021) |
Introduction |
Course guide |
1. What kind of course is this? What is the goal? We should make use of the fragmented time for business people to learn modern enterprise management knowledge, master modern enterprise management tools, create modern enterprise system and achieve their career dreams. |
Opening |
2. What do learners need to learn? Emphasizes the comprehensive and systematic learning of modern management knowledge, while most of other online courses are fresh routines, self-evident that the training courses are not comprehensive, systematic and closed-loop. |
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3. Learning methods of this course. Use fragmented time to learn online, live + record, audio + video | |||
The strategy and orientation of small and medium-sized enterprises |
Lecture 1: Small and Micro enterprises' C-position Strategy |
What is strategy | January 4 |
Does small business need strategy | |||
How to make a strategy and its elements | |||
How to implement, adjust and control the strategy. | |||
Lecture 2: the planning of brand strategy and the cultivation of managers' brand awareness |
Manager's brand awareness | January 11 | |
Brand story design (justification, impression, favor, product relevance) |
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Creating the main advertising slogan | |||
Lecture 3: the cost thinking of managers |
The development of managers' cost consciousness the cultivation of financial thinking of managers |
January 18 | |
Lecture 4: Interpretation of hot topics and policies of the Month | Interpretation of hot topics and policies | January 25 | |
Financial hot spots | |||
Hot search news | |||
How to build a marketing iron army | Lecture 5:Sales Recognition | The importance of Sales Recognition | February 1 |
It is the rule to sell things and get the money back | |||
Lecture 6: How to build a marketing iron army |
what is marketing iron army | February 8 | |
How to set goals, chase the process, get the results | |||
Lecture 7: How to fission marketing iron army |
the basic conditions for marketing iron army fission | February 15 | |
methods and steps for marketing iron army fission | |||
Lecture 8: How to carry out precision marketing | program of precision marketing | February 22 | |
Common methods of Internet marketing | |||
Lecture 9: Interpretation of hot topics and policies of the Month | Interpretation of hot topics and policies | February 29 | |
Financial hot spots | |||
Hot search news | |||
Brand building and brand management | Lecture 10: Branding and maintenance | How to build a corporate brand | March 7 |
How to maintain the brand image | |||
Lecture 11: Brand strategy | The development process and elements of the brand strategy |
March 14 |
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How to formulate and implement brand strategy for small and medium-sized enterprises | |||
Team-building |
Lecture 12: How to build a leadership team | The principle of selecting leadership team members | March 21 |
How to manage the members of leadership team effectively | |||
How to divide and collaborate among leadership team members | |||
Success and failure cases | |||
Lecture 13: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | March 28 | |
Financial hot spots | |||
Hot search news | |||
Lecture 14: Copy high-quality managers | The importance of talent replication | April 4 | |
How to copy high-quality managers | |||
Lecture 15: Process Management | management: process & result | April 11 | |
I say, you listen/ I do, you look/ you do, I look/ you say, I listen | |||
Establishment of horse racing mechanism | |||
Lecture 16: How to lead a team |
How can you find the right person | April 18 | |
How to do a good job of retaining, using, educating people | |||
Lecture 17: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | April 25 | |
Financial hot spots | |||
Hot search news | |||
Product thinking | Lecture 18: Product thinking | What is the connection between product thinking, product and brand | May 2 |
The characteristics of product's life cycle | |||
Lecture 19:Principle of Product naming | The name is strategy | May 9 | |
Product naming considerations | |||
Case study: The width and depth of the portfolio | |||
Lecture 20: Products that cause strong reaction | What kind of products that can cause strong reaction | May 16 | |
How can you create products that can cause strong reaction | |||
Lecture 21: Product thinking |
Establish dimension of the product iteration | May 23 | |
How to do product iteration and upgrade | |||
Lecture 22: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | May 30 | |
Financial hot spots | |||
Hot search news | |||
Equity design and compensation incentive | Lecture 23: Design of equity incentive system | the design of equity incentive | June 6 |
the design of Incentive object, incentive quantity, incentive index | |||
Incentive control and constraint mechanism | |||
Lecture 24: Design of performance appraisal system for all employees | Overview of performance appraisal: Several main assessment methods | June 13 | |
How to let assessment be landed truly | |||
The linkage of performance appraisal and salary | |||
Lecture 25: performance appraisal | The connection and difference between department assessment and all staff assessment | June 20 | |
How the business unit designs performance appraisals | |||
How functional department designs performance appraisals | |||
The relationship between department performance appraisal and company strategy implementation | |||
Lecture 26: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | June 27 | |
Financial hot spots | |||
Hot search news | |||
Management structure | Lecture 27: Scientific establishment of functional departments | How to plan the depth and width of department management authority | July 4 |
Coordination between functional departments and business departments | |||
Lecture 28: Organization structure design | The design of a flat organizational structure | July 9 | |
A few basic principles for designing a flat organizational structure | |||
Business model and profit model |
Lecture 29: Business model |
What is a business model | July 16 |
Lecture 30: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | July 23 | |
Financial hot spots | |||
Hot search news | |||
Lecture 31: How to design a business model |
How SMEs design business models | July 30 | |
Lecture 32: Profit model design process | What is the profit model | August 6 | |
Design methods of different profit models | |||
Budget management and tax planning | Lecture 33: Comprehensive budget management | How to make a comprehensive budget for SMEs | August 13 |
What kind of business needs a comprehensive budget | |||
How will the overall budget be implemented | |||
Lecture 34: Financial risk and risk control | Prevention methods of financial risks for SMEs | August 20 | |
Where are the main financial risks faced by SMEs | |||
A general method for designing risk control systems | |||
Lecture 35: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | August 27 | |
Financial hot spots | |||
Hot search news | |||
Lecture 36: Cost management and control | How to do a good job in cost management | September 3 | |
the standard and factors of cost control | |||
the design and implementation of cost management and control | |||
Lecture 37: | The difference between tax planning, tax avoidance, tax evasion | September 10 | |
Common methods of tax planning and case interpretation | |||
Corporate legal affairs and compliance management | Lecture 38: Avoidance of Contract Risk | Common risks of enterprise economic contract practice | September 17 |
common risks of enterprise labor contract practice | |||
How to avoid the economic contract and labor contract risk of enterprises | |||
Lecture 39: | Interpretation of hot topics and policies | September 24 | |
Financial hot spots | |||
Hot search news | |||
Lecture 40: Legal risk prevention | The Importance of Intellectual Property | October 1 | |
How to prevent the risk of intellectual Property of SMEs | |||
Intellectual property case interpretation | |||
Lecture 42: Legal Counsel | SMEs need more legal management awareness | October 8 | |
How to cultivate and establish the awareness of legal and compliant operation of SMEs | |||
Investment, financing and capital operation | Lecture 42: Corporate finance | Is corporate finance really hard for SMEs | October 15 |
How to design financing strategies | |||
Common financing methods and channels, case study | |||
Lecture 43: Write business plan | The role and composition of business plan | October 22 | |
How to write a business plan that will impress others | |||
Notes for business plan roadshow | |||
Lecture 44: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | October 29 | |
Financial hot spots | |||
Hot search news | |||
Lecture 45: Investment project demonstration | The flow of business investment projects | November 5 | |
How to verify the value of investment projects | |||
Several demonstration methods for the feasibility of enterprise investment | |||
Lecture 46: listing of a company | Introduction to domestic and foreign capital markets | November 12 | |
Domestic listing policy process and requirements | |||
Good interpretation in Science and Technology Innovation Board, New Three Board | |||
Lecture 47: Enterprise merger and reorganization practice | Analysis on the mixed reform of state-owned enterprises | November 19 | |
Matters needing attention before and after merger and acquisition | |||
People, assets, business and culture integration | |||
Case study | |||
Lecture 48: Interpretation of hot topics and policies of the Month |
Interpretation of hot topics and policies | November 26 | |
Financial hot spots | |||
Hot search news | |||
Transformation and upgrading |
Lecture 49: Internet + and digital transformation of traditional enterprises |
why transform and upgrade | December 3 |
Industrial direction of transformation and upgrading | |||
Methods and implementation steps of transformation and upgrading | |||
Lecture 50: Tactical Choice of overtaking on a curve and overtaking on a lane change |
the difference between overtaking on a curve and overtaking on a lane change | December 10 | |
Design and implementation of overtaking on a curve in competitive curve | |||
Design and implementation of overtaking on a lane change in enterprise competition |