Gold Bridge Business School·EMBA Management Practical Traini

Gold Bridge Business School·EMBA Management Practical Training Class（No. 16）
Recruitment Brochure
 
[Core Objectives]
Experts Lecture + Management Tools + Practical Guidance, provide precise support and all-round solutions for SMEs based on their difficulties in the process of sustainable development and continuous growth.
 
[Introduction]

"Out of every 100 companies that fail in the world, 85% are the result of bad management decisions." -- Lander Consulting
In the new era, China's economy has entered a critical juncture in transforming from extensive development to intensive development which both opportunities and challenges coexist. How to compete for the top position in this century of great changes is an important issue that every growing enterprise's decision-makers and managers have to consider.
 
In 2021, Gold Bridge Business School specially develops the "Gold Bridge BUSINESS School EMBA Management Practice Training Class" for fast-growing small, medium and micro enterprises. The core features of this course are: simple basic theory, concise management tools and simple landing scheme. The course will focus on the 12 most common areas in management practice of small, medium and micro enterprises, with full expert guidance and all practical tools, to accurately find the hidden curve of continuous growth of enterprises and create core competitive advantages of enterprises.
 
Curriculum Design

No.	Modular	Course	Lecturer
1	Corporate strategy and positioning	Where is the next opportunity for enterprises in the new era	Yang Junping: Chairman of Gold Bridge Capital / President of Gold Bridge Business School
		Strategy formulation
		Competitive strategy and expansion strategy
		Typical case depth interpretation
2	How to build a marketing iron army	How to build and fissiona marketing iron army	Well-known lecturers in related fields
		How to sell things and get the money back
		How to carry out precision marketing and internet marketing
		Case study
3	Brand building and brand management	Brand strategy formulation and implementation	Well-known lecturers in related fields
		Brand building and brand maintenance
		Emergency management of brand crisis
		Case study
4	Team building	Team Building: How to build the core management team	Well-known lecturers in related fields
		Lead a team: How to lead a good team
		Catch up with the process: how to implement the process assessment, fast survival of the fittest
		Recruiting, employing, retaining and educating
		Case study
5	产品思维 Product thinking	The cognition of product thinking, the difference between product and brand	Well-known lecturers in related fields
		Basic principles of product naming and design
		Popular product thinking/super symbol thinking/positioning thinking
		Product iteration plan design
		Case study
6	Equity design and compensation incentive	Incentive system design of equity, option, dry share, real share, futures share, bonus, dividend etc.	Lin Xuefeng: Chief Executive Officer, Gold Bridge Capital
		Design of incentive compensation system
		Effective design of performance appraisal system for all employees	Mei YanMing: Executive Dean of Gold Bridge Business School
		Scientific design for department performance appraisal system
		Case study
7	Management structure	Principles of flat organizational structure design	Well-known lecturers in related fields
		Scientific planning department management breadth and depth
		No blind area enterprise management system planning and design
		The formulation of inter-departmental collaboration mechanism
		Case study
8	Innovation and design of business model and profit model	The basic principle of business model	Yang Junping: Chairman of Gold Bridge Capital / President of Gold Bridge Business School
		Business model design process
		Profit model design process
		Analysis of hundreds of innovative profit models	Mei YanMing: Executive Dean of Gold Bridge Business School
		Case study
9	Budget management and tax planning	Design and implementation of comprehensive budget management system	Well-known lecturers in related fields
		Financial risk prevention and risk control system design
		Tax planning and reasonable tax avoidance
		Cost management and control
10	Corporate legal affairs and compliance management	The company core legal affairs four beams eight pillars	Well-known lecturers in related fields
		The new company law core provision depth interpretation
		How to prevent the risk of economic contract, labor contract and intellectual Property
		How to cultivate and establish the awareness of legal and compliant operation of SMEs
		Case study
11	Investment, financing and capital operation	Corporate financing strategy, financing channel design	Yang Junping: Chairman of Gold Bridge Capital / President of Gold Bridge Business School
		Business plan writing
		Scientific analysis and feasibility demonstration of enterprise investment projects
		Enterprise capital operation, listing, merger and reorganization practice	Lin Xuefeng: Chief Executive Officer, Gold Bridge Capital
		Case study
12	Transformation and upgrading	Internet + and digital transformation of traditional enterprises	Yang Junping: Chairman of Gold Bridge Capital / President of Gold Bridge Business School
		All products need to be redone" is to transform and upgrade
		Tactical Choice of overtaking on a curve and overtaking on a lane change
		Strategic choices of subtraction and diversification
		Case study

 

[Academic System Settings]
The one-year course lasts for 24 days a year, with classes in the fourth week (Saturday and Sunday) of each month in Beijing and the third week (Saturday and Sunday) of each month in Hohhot.
 

[Place]
Beijing and Hohhot are the main cities
 

 [Enrollment Target]
Entrepreneurs / executives of enterprises / partners of accounting firms / partners of law firms / middle and senior cadres of state-owned enterprises and various financial institutions / persons in charge of macroeconomic management departments of governments and institutions
 

[Diploma]
Graduates will be awarded the diploma of EMBA Management Training Class by Gold Bridge Business School
 

[Course Fees]
Individual registration: RMB 12,990 / person (Repeat learning is free for life)