Gold Bridge Business School·EMBA Management Practical Traini



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Gold Bridge Business School·EMBA Management Practical Training Class(No. 16)
Recruitment Brochure
 
[Core Objectives]
Experts Lecture + Management Tools + Practical Guidance, provide precise support and all-round solutions for SMEs based on their difficulties in the process of sustainable development and continuous growth.
 
[Introduction]

"Out of every 100 companies that fail in the world, 85% are the result of bad management decisions." -- Lander Consulting
In the new era, China's economy has entered a critical juncture in transforming from extensive development to intensive development which both opportunities and challenges coexist. How to compete for the top position in this century of great changes is an important issue that every growing enterprise's decision-makers and managers have to consider.
 
In 2021, Gold Bridge Business School specially develops the "Gold Bridge BUSINESS School EMBA Management Practice Training Class" for fast-growing small, medium and micro enterprises. The core features of this course are: simple basic theory, concise management tools and simple landing scheme. The course will focus on the 12 most common areas in management practice of small, medium and micro enterprises, with full expert guidance and all practical tools, to accurately find the hidden curve of continuous growth of enterprises and create core competitive advantages of enterprises.
 
Curriculum Design
No. Modular Course Lecturer
1 Corporate strategy and positioning Where is the next opportunity for enterprises in the new era Yang Junping:
Chairman of Gold Bridge Capital / President of Gold Bridge Business School
Strategy formulation
Competitive strategy and expansion strategy
Typical case depth interpretation
2 How to build a marketing iron army How to build and fissiona marketing iron army Well-known lecturers in related fields
How to sell things and get the money back
How to carry out precision marketing and internet marketing
Case study
3 Brand building and brand management Brand strategy formulation and implementation Well-known lecturers in related fields
Brand building and brand maintenance
Emergency management of brand crisis
Case study
4 Team building Team Building: How to build the core management team Well-known lecturers in related fields
Lead a team: How to lead a good team
Catch up with the process: how to implement the process assessment, fast survival of the fittest
Recruiting, employing, retaining and educating
Case study
5 产品思维
Product thinking
The cognition of product thinking, the difference between product and brand Well-known lecturers in related fields
Basic principles of product naming and design
Popular product thinking/super symbol thinking/positioning thinking
Product iteration plan design
Case study
6 Equity design and compensation incentive Incentive system design of equity, option, dry share, real share, futures share, bonus, dividend etc. Lin Xuefeng:
Chief Executive Officer, Gold Bridge Capital
Design of incentive compensation system
Effective design of performance appraisal system for all employees Mei YanMing:
Executive Dean of Gold Bridge Business School
Scientific design for department performance appraisal system
Case study
7 Management structure Principles of flat organizational structure design Well-known lecturers in related fields
Scientific planning department management breadth and depth
No blind area enterprise management system planning and design
The formulation of inter-departmental collaboration mechanism
Case study
8 Innovation and design of business model and profit model The basic principle of business model Yang Junping:
Chairman of Gold Bridge Capital / President of Gold Bridge Business School
Business model design process
Profit model design process
Analysis of hundreds of innovative profit models Mei YanMing:
Executive Dean of Gold Bridge Business School
Case study
9 Budget management and tax planning Design and implementation of comprehensive budget management system Well-known lecturers in related fields
Financial risk prevention and risk control system design
Tax planning and reasonable tax avoidance
Cost management and control
10 Corporate legal affairs and compliance management The company core legal affairs four beams eight pillars Well-known lecturers in related fields
The new company law core provision depth interpretation
How to prevent the risk of economic contract, labor contract and intellectual Property
How to cultivate and establish the awareness of legal and compliant operation of SMEs
Case study
11 Investment, financing and capital operation Corporate financing strategy, financing channel design Yang Junping:
Chairman of Gold Bridge Capital / President of Gold Bridge Business School
Business plan writing
Scientific analysis and feasibility demonstration of enterprise investment projects
Enterprise capital operation, listing, merger and reorganization practice Lin Xuefeng:
Chief Executive Officer, Gold Bridge Capital
Case study
12 Transformation and upgrading Internet + and digital transformation of traditional enterprises Yang Junping:
Chairman of Gold Bridge Capital / President of Gold Bridge Business School
All products need to be redone" is to transform and upgrade
Tactical Choice of overtaking on a curve and overtaking on a lane change
Strategic choices of subtraction and diversification
Case study
 

[Academic System Settings]
The one-year course lasts for 24 days a year, with classes in the fourth week (Saturday and Sunday) of each month in Beijing and the third week (Saturday and Sunday) of each month in Hohhot.
 

[Place]
Beijing and Hohhot are the main cities
 

 [Enrollment Target]
Entrepreneurs / executives of enterprises / partners of accounting firms / partners of law firms / middle and senior cadres of state-owned enterprises and various financial institutions / persons in charge of macroeconomic management departments of governments and institutions
 

[Diploma]
Graduates will be awarded the diploma of EMBA Management Training Class by Gold Bridge Business School
 

[Course Fees]
Individual registration: RMB 12,990 / person (Repeat learning is free for life)
Pubdate:2021-01-07 14:12  Source:未知